Orben (2019) found a negative association between social media use and wellbeing among British teenagers. The size of that association was comparable to the effect of wearing glasses.
Courts are deciding right now
On 18 February 2026, CNN reported testimony in ongoing US litigation over adolescent social media use. Courts, legislators, and parents are making consequential decisions on the basis of psychological evidence.
Whether that evidence supports causal conclusions depends on measurement, design, and the target population.
Association \neq causation
How do we move from an observed association to a defensible causal claim?
This course builds five components: a well-defined intervention, valid measures, a confounding-control strategy, a clearly specified target population, and sensitivity analyses.
Course throughline
Measurement is causal: responses are effects of constructs and of other causes.
Three bias families recur: confounding bias, selection bias, and measurement-error bias.
Causal inference provides workflows and sensitivity analyses to diagnose bias and quantify uncertainty.
Comparative research asks which subpopulations are affected differently, and with what uncertainty.
By the end of Week 1
Distinguish constructs, items, and scales.
Diagnose reverse causation, common causes, and collider bias.
State one internal-validity threat and one external-validity threat.
Explain why measurement problems are causal problems.
Three problems
Problem
Question it raises
When formalised
Confounding
Is the association causal or spurious?
Weeks 2-3
Measurement
Are we capturing the right constructs?
Week 4
Selection / external validity
Does the finding apply beyond this sample?
Week 4
Measurement: what are we capturing?
A construct is the abstract attribute (e.g., wellbeing). An item is a single question (“How satisfied are you with your life?”). A scale combines items into an overall score (e.g., the WHO-5).
Before we can ask whether social media harms wellbeing, we need to measure both.
“Social media use” is not one thing
Activity
Plausible mechanism
Passive scrolling
Social comparison, mood contagion
Direct messaging
Social support, conflict
Content creation
Self-expression, feedback-seeking
News consumption
Anxiety, political engagement
A single item (“How many hours per day?”) collapses these into one number.
Five types of measurement validity
Type
What it asks
Content
Does the instrument cover the full scope of the construct?
Construct
Is the attribute accurately defined and operationalised?
Criterion
Do scores align with an external criterion?
Face
Does the instrument appear to measure what it claims?
Ecological
Does it capture real-world situations?
Three uses of “validity”
Use
Scope
When formalised
Measurement
Does the instrument capture the construct?
This week
Internal
Does the design support a causal claim?
Week 2
External
Does the claim generalise?
Week 4
The same word, three different meanings. Measurement validity is a precondition for the other two.
Three structural problems
Even with perfect measurement, an observed association can be spurious. The next three slides introduce three structures that generate non-causal associations. Learning to recognise them is the first step toward causal reasoning.
If unhappy teenagers turn to social media for distraction, the arrow runs from low wellbeing to high usage. The association is real, but the causal direction is wrong.
Common causes
A confounder is a common cause of both the exposure and the outcome. If the common cause is unmeasured, the spurious association cannot be removed by adjustment.
Collider bias
A collider is a common consequence of two variables. Unlike a confounder, it creates bias only when we condition on it. Restricting the sample to high achievers opens a spurious path.
Collider demo (R)
Code
set.seed(123)n <-100000h <-rnorm(n)s <-rnorm(n)a <-0.6* h +0.6* s +rnorm(n, sd =0.6)high_a <- a >quantile(a, 0.75)c(full_sample =cor(h, s),conditioned_on_high_a =cor(h[high_a], s[high_a]))
Near zero in the full sample. Strong negative association after conditioning on high academic performance.
Internal validity
Does the study design support a causal claim, free of confounding?
If income confounds the social media–wellbeing association and is not adjusted for, the study lacks internal validity. The problem is structural, not statistical: no amount of data changes it.
External validity
Does the causal claim generalise beyond the study sample?
Orben’s data came from one country, one cohort, one time period (UK, pre-2019). Platforms, algorithms, and adolescent usage patterns have all changed since.
Measurement \times generalisation
A scale that operates differently across groups turns a measurement problem into a generalisation problem. If a wellbeing scale has different factor structures in different populations, apparent group differences may reflect measurement artefact, not substantive variation.
What do we need?
Component
Purpose
A well-defined intervention
Specify what is being compared
Valid measures
Ensure constructs are captured accurately
A confounding-control strategy
Block non-causal paths
A target population
Define where the claim applies
Sensitivity analyses
Quantify robustness to plausible bias
Next week
Causal diagrams give us a formal language for structural assumptions. The five elementary structures (independence, causation, fork, chain, collider) are the building blocks for every confounding-control argument in this course.
Readings
Required and optional readings for each week are listed on the course readings page.
“Social media use” is not one thing
A single item (“How many hours per day?”) collapses these into one number.